行銷學
Overview
Works: | 36 works in 34 publications in 34 languages |
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Titles
圖解大人的行銷學 : = 高強度、超精準、各界通用的20行銷法則 = Illustartions for adults' marketing /
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機率思考的策略論 : = 從消費者的偏好, 邁向精準行銷, 找出「高勝率」的策略 = Probability strategy for marketing /
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行銷研究 : = 實務與理論應用 = Marketing research : practices and theoretical applications /
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策略行銷分析 : = 架構與實務應用 = Strategic marketing analysis : Framework and Practical Applications /
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觀光行銷學 : = 觀光休閒與餐旅及資訊科技整合觀點與實務導向 = Tourism marketing : integrated perspective and practicalorientation of tourism, leisure, hospitality andinformation technology /
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用大數據做行銷, 業績卻越來越差?新一代行銷人必備的新技能 : = 統計思維 × 運算思維 × 模型思維 = Markoting lnsights statistical, computational and modeling thinking /
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