曾光華

消費者行為 = Consumer behavior : 洞察生活、掌握行銷; life and marketing by: 曾光華 (書目-語言資料,印刷品) , [著]

服務業行銷 = Services marketing : quality enhancement & value creation; 品質提昇與價值創造 by: 曾光華 (書目-語言資料,印刷品) , [著]