曾光華,

行銷管理 : = 理論解析與實務應用 = Marketing management : theory and applications / by: 曾光華, (書目-語言資料,印刷品)

觀光與餐旅行銷 : = 美學體驗、圖像學習 / by: 饒怡雲,; 曾光華, (書目-語言資料,印刷品)

行銷學原理 = = Principles of marketing / by: 饒怡雲,; 曾光華, (書目-語言資料,印刷品)

行銷管理概論 : = 探索原理與體驗實務 = Essentials of marketing management : principles and practice / by: 曾光華, (書目-語言資料,印刷品)